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These sources only needed to be set-up once – after their creation, they will run automatically in the background.Īs an online business, it is crucial that you have this data source set-up on your website. Web data sources refer to things that can be automatically tracked with the help of the Facebook pixel. Amazon or Etsy) – by gathering customer contact information like their email address, you can upload this information in a CSV file and retain all the benefits of Facebook events. This type of data source is handy for businesses that make the majority of their sales in brick and mortar stores, or sell on websites that they do not own (e.g. #Facebook event manager OfflineThey refer to things like offline lead generation, in-store sales, or when customer information is gathered from a third-party source. Let’s start with ‘Offline’… Offline Data SourcesĪn offline data source is something that Facebook cannot directly track with their pixel (aka tracking code). In order for you to get the best from Facebook Events Manager, you need to know a little more about the two other Facebook Data Sources. ![]() However, what I can tell you is that it’s used to track activity within mobile apps that can be connected to your Facebook manager account. I’ve never worked with an ‘App’ data source, and it’s for that reason that I won’t try to explain it. These are groups of people who Facebook deem similar to a group that you have specified.įor instance, if you created a ‘Purchase’ event which is triggered when somebody buys from your website, you could ask Facebook to make a completely new advertising audience that consists of people who ‘look like’ these people.įacebook’s AI measures things like behaviours, interests, demographics and more to create these new audiences – allowing you to effectively multiply your target customers in a few clicks.īy creating events in Facebook events manager, you grant yourself access to one of the most effective digital methods of scaling up a winning marketing campaign – Facebook’s lookalike audiencesįacebook offer advertisers 3 different types of Data Sources: Lookalike AudiencesĮvents also allow you to create Lookalike Audiences. This is an extremely cost-effective and high returning way to run ads because the only people who see your offer, are those who have already interacted with you and shown interest. By using a custom audience, you can gather all these people in one place and make them all the same offer via Facebook ads. #Facebook event manager freeImagine that you offer free brochures on your website for interested prospects, and you categorise this event as a ‘lead’. Facebook had more than 9 million monthly advertisers as of Q2 2020. This allows you to personalise messages, analyse the customer journey and gradually incline your offers to very specific groups (this is known as a value ladder). In simpler terms, you can collect all the people who take a certain action on your website and put them all together into one advertising pot. Custom AudiencesĬreating events in Facebook events manager also allows you to create custom audiences of people who trigger that event – so you can show specific ads to these people alone. ![]() With an ‘event’ set-up, the Facebook algorithm learns your aims and works in your favour. ![]() When Facebook’s advertising algorithm and AI knows what your goal is, they can optimise your campaigns to achieve them.įor example, if you set-up a ‘Lead’ event on Facebook events manager for somebody who gives you their contact details, and primed a Conversion campaign towards this Lead event – the AI would be able to analyse the people who have already converted on your ‘lead’ event and target more people like them. These are all examples of ‘events’ that can be tracked within Facebook Events Manager and used to optimise and reduce your future advertising spend.ħ4% of high-income earners are Facebook users Click To Tweet The only social network with a higher percentage of high income users is YouTube ( Source) #Facebook event manager codeWhen this code is installed on your website (which is very easy) you can track all kinds of different ‘events’ from your Facebook’s events manager, including: These actions are tracked as ‘events’ by a snippet of code that is placed on a website – the code is typically called a ‘ Facebook pixel’, but is also known simply as a tracking code. When we talk about ‘events’ in terms of Facebook ads, we’re referencing tracked actions that occur on your website. #Facebook event manager how to
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